2018년 고1 11월 학습지
7 카드 | jeanscr
세트공유
다음 글의 주제로 가장 적절한 것은?

When we read a number, we are more influenced by the leftmost digit than by the rightmost, since that is the order in which we read, and process, them. The number 799 feels significantly less than 800 because we see the former as 7-something and the latter as 8-something, whereas 798 feels pretty much like 799. Since the nineteenth century, shopkeepers have taken advantage of this trick by choosing prices ending in a 9, to give the impression that a product is cheaper than it is. Surveys show that around a third to two-thirds of all retail prices now end in a 9. Though we are all experienced shoppers, we are still fooled. In 2008, researchers at the University of Southern Brittany monitored a local pizza restaurant that was serving five types of pizza at €8.00 each. When one of the pizzas was reduced in price to €7.99, its share of sales rose from a third of the total to a half.
pricing strategy using the way people read numbers
다음 글의 밑줄 친 부분 중, 어법상 틀린 것은? [3점]

The belief that humans have morality and animals don’t is such a longstanding assumption that it could well be called a habit of mind, and bad habits, as we all know, are extremely hard ①to break. A lot of people have caved in to this assumption because it is easier to deny morality to animals than to deal with the complex effects of the possibility ②that animals have moral behavior. The historical tendency, framed in the outdated dualism of us versus them, ③is strong enough to make a lot of people cling to the status quo. Denial of who animals are ④convenient allows for maintaining false stereotypes about the cognitive and emotional capacities of animals. Clearly a major paradigm shift is needed, because the lazy acceptance of habits of mind has a strong influence on ⑤how animals are understood and treated.
*dualism: 이원론(二元論)
**status quo: 현재 상태
4
다음 빈칸에 들어갈 말로 가장 적절한 것을 고르시오.

We have to recognize that there always exists in us the strongest need to utilize all our attention. And this is quite evident in the great amount of displeasure we feel any time the entirety of our capacity for attention is not being put to use. When this is the case, we will seek _______________________________. If we are playing a chess game with a weaker opponent, we will seek to supplement this activity with another: such as watching TV, or listening to music, or playing another chess game at the same time. Very often this reveals itself in unconscious movements, such as playing with something in one’s hands or pacing around the room; and if such an action also serves to increase pleasure or relieve displeasure, all the better.
*supplement: 보충하다
to find outlets for our unused attention
다음 빈칸에 들어갈 말로 가장 적절한 것을 고르시오. [3점]

Interestingly, in nature, ____________________________. The distinction between predator and prey offers a clarifying example of this. The key feature that distinguishes predator species from prey species isn’t the presence of claws or any other feature related to biological weaponry. The key feature is the position of their eyes. Predators evolved with eyes facing forward―which allows for binocular vision that offers accurate depth perception when pursuing prey. Prey, on the other hand, often have eyes facing outward, maximizing peripheral vision, which allows the hunted to detect danger that may be approaching from any angle. Consistent with our place at the top of the food chain, humans have eyes that face forward. We have the ability to gauge depth and pursue our goals, but we can also miss important action on our periphery.
*depth perception: 거리 감각
**periphery: 주변
the more powerful species have a narrower field of vision
주어진 글 다음에 이어질 글의 순서로 가장 적절한 것을 고르시오.

Color can impact how you perceive weight. Dark colors look heavy, and bright colors look less so. Interior designers often paint darker colors below brighter colors to put the viewer at ease.

(A) In fact, black is perceived to be twice as heavy as white. Carrying the same product in a black shopping bag, versus a white one, feels heavier. So, small but expensive products like neckties and accessories are often sold in dark-colored shopping bags or cases.

(B) In contrast, shelving dark-colored products on top can create the illusion that they might fall over, which can be a source of anxiety for some shoppers. Black and white, which have a brightness of 0% and 100%, respectively, show the most dramatic difference in perceived weight.

(C) Product displays work the same way. Place bright-colored products higher and dark-colored products lower, given that they are of similar size. This will look more stable and allow customers to comfortably browse the products from top to bottom.
(C)-(B)-(A)
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳을 고르시오.

However, as society becomes more diverse, the likelihood that people share assumptions and values diminishes.

The way we communicate influences our ability to build strong and healthy communities. Traditional ways of building communities have emphasized debate and argument. (①) For example, the United States has a strong tradition of using town hall meetings to deliberate important issues within communities. (②) In these settings, advocates for each side of the issue present arguments for their positions, and public issues have been discussed in such public forums. (③) Yet for debate and argument to work well, people need to come to such forums with similar assumptions and values. (④) The shared assumptions and values serve as a foundation for the discussion. (⑤) As a result, forms of communication such as argument and debate become polarized, which may drive communities apart as opposed to bringing them together.
5
다음 글의 내용을 한 문장으로 요약하고자 한다. 빈칸 (A), (B)에 들어갈 말로 가장 적절한 것은?

We cannot predict the outcomes of sporting contests, which vary from week to week. This heterogeneity is a feature of sport. It is the uncertainty of the result and the quality of the contest that consumers find attractive. For the sport marketer, this is problematic, as the quality of the contest cannot be guaranteed, no promises can be made in relations to the result and no assurances can be given in respect of the performance of star players. Unlike consumer products, sport cannot and does not display consistency as a key feature of marketing strategies. The sport marketer therefore must avoid marketing strategies based solely on winning, and must instead focus on developing product extensions such as the facility, parking, merchandise, souvenirs, food and beverages rather than on the core product (that is, the game itself).
*heterogeneity: 이질성(異質性)

Sport has the essential nature of being ____(A)____, which requires that its marketing strategies ____(B)____ products and services more than just the sports match.
unreliable……feature
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