v. 금지하다
We argue that product placement in TV shows should be banned.
stir
v. 불러일으키다
Product placement has pros and cons, stirring arguments over whether or not it should be kept under control.
insert
v. 삽입하다
Product placement is a form of advertising that involves inserting products in movies or TV programs with the intention of promoting the products or brands.
under control
통제되는
Product placement has pros and cons, stirring arguments over whether or not it should be kept under control.
pros and cons
장점과 단점
Product placement has pros and cons, stirring arguments over whether or not it should be kept under control.
intention
n. 의도
Product placement is a form of advertising that involves inserting products in movies or TV programs with the intention of promoting the products or brands.
maintain
v. 주장하다
We maintain our position in order to defend the rights of the general public, mainly television viewers.
defend
v. 옹호하다, 방어하다
We maintain our position in order to defend the rights of the general public, mainly television viewers.
deprive
v. 빼앗다
We offer arguments against product placement─the deprived choice of viewers and the problem of invisible marketing costs.
invisible
a. 보이지 않는
We offer arguments against product placement─the deprived choice of viewers and the problem of invisible marketing costs.
defeat
v. 무산시키다, 좌절시키다
Our first point in argument is that product placement defeats the very purpose of TV shows.
primary
a. 주된
The primary purpose of dramas is to deliver a story, through which meaningful messages on society are delivered.
deliver
v. 전달하다
The primary purpose of dramas is to deliver a story, through which meaningful messages on society are delivered.
pop out
튀어나오다, 나타나다
With random commercial brands popping out to steal the focus from the plot, the show quality suffers.
automatic
a. 자동의
It was a product placement promoting an automatic pilot function of a new car.
absurdity
n. 불합리
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
ruin
v. 망치다
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
sincerity
n. 진정성
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
retain
v. 유지하다, 보유하다
The absurdity of the scene, totally out of the context, ruined what emotional sincerity the characters retained up to that point.
embed
v. 박다, 끼워 넣다
Product placement is advertising embedded in the program.
integrate
v. 통합하다
Product placement is integrated in the show.
promote
v. 홍보하다
The extra marketing costs are added to the product’s consumer price, with the products promoted by product placement becoming more expensive.
content
n. 내용
We prepared supporting arguments─the production funding in the new media environment and the better quality of program content.
perspective
n. 관점, 시각
We would like to approach the issue from a slightly different perspective, taking content creators and product companies into consideration.
take ~ into consideration
~ 을 고려하다
We would like to approach the issue from a slightly different perspective, taking content creators and product companies into consideration.
inevitable
a. 필연적인
Product placement is inevitable in the age of the new media environment.
profit
n. 이익
The profit share from TV commercials is constantly declining.
decline
v. 감소하다
The profit share from TV commercials is constantly declining.
compensate
v. 보상하다
Production companies and broadcasting networks are compensating for the loss by attracting more product placements.
idealistic
a. 이상적인
From an idealistic point of view, the storytelling of TV dramas should not be interrupted by commercial advertising.
interrupt
v. 방해하다
From an idealistic point of view, the storytelling of TV dramas should not be interrupted by commercial advertising.
cosmetic
a. 미용의
It was a product placement sponsored by a cosmetic company.
stereotype
n. 고정 관념
The scene was the talk of the town for breaking a media stereotype of blind people.
establish
v. 수립하다
The scene also succeeded in establishing the character in the story.
be the talk of the town
장안의 화제가 되다
The scene was the talk of the town for breaking a media stereotype of blind people.
spree
n. 열풍, 흥청거림
K-dramas introduce Korean products to foreign consumers, which often results in global shopping sprees.
ginseng
n. 인삼
A recent drama that became a huge hit in China was sponsored by a ginseng company.
extract
n. 추출액, 추출 성분
The hero was frequently seen to drink ginseng extract from a small pouch.
pouch
n. 주머니, 파우치
The hero was frequently seen to drink ginseng extract from a small pouch.
result in
결과를 낳다
K-dramas introduce Korean products to foreign consumers, which often results in global shopping sprees.
out of stock
재고가 없는
The product became so popular among Chinese people that it instantly went out of stock.
asset
n. 자산
The sharing economy is based on sharing assets or services, for free or for a fee, directly from and between individuals.
fee
n. 수수료, 요금
The sharing economy is based on sharing assets or services, for free or for a fee, directly from and between individuals.
landscape
n. 풍경
The economic model is now transforming the landscape of the world economy.
along with
~와 더불어
There are five key concepts of the sharing economy, along with appropriate case stories.
cast light on
해결의 실마리를 던져 주다, 이해를 돕는 사실을 보여 주다, 조명하다
There are five key concepts of the sharing economy casting light on what the sharing economy is and how it works.
advance
n. 진보, 발전
The advance of technology brought sharing into economy.
access
n. 접근
Easy access, made possible by Internet technology, is now as good as ownership.
digital
a. 디지털 방식의
Thanks to the Internet and digital technology, now there is much more data about people and things.
install
v. 설치하다
Hyeonwoo needed to install a new lighting fixture on his ceiling.
spare
a. 남는
Without the Internet, how can you know that somebody has a spare room to your taste in a simple family house?
ceiling
n. 천장
Hyeonwoo needed to install a new lighting fixture on his ceiling.
download
v. 다운로드 하다, 내려 받다
All you need to do is to download an app.
accommodation
n. 거처, 숙소
The sharing economy enables people to share cars, accommodations, and other items.
efficiently
ad. 효율적으로
Resources are used more efficiently, which helps save on materials and energy.
limited
a. 제한된
What the sharing economy aspires to is a more sustainable way of utilizing limited resources.
underused
a. 충분히 이용[활용]되지 않는
The business model of a sharing economy instantly connects owners of underused assets with others willing to pay to use them.
aspire
v. 열망하다
What the sharing economy aspires to is a more sustainable way of utilizing limited resources.
resource
n. 자원 Resources are used more efficiently, which helps save on materials and energy.
utilize
v. 사용하다
What the sharing economy aspires to is a more sustainable way of utilizing limited resources.
emission
n. 배출
The sharing economy contributes to saving the environment since less car use means reduced CO₂ emissions.
sustainable
a. 지속 가능한
What the sharing economy aspires to is a more sustainable way of utilizing limited resources.
possession
n. 소유
The sharing economy is a powerful cultural trend in which people value experiences more than possessions.
appreciate
v. 감상하다
There are many who appreciate artworks, but have no interest in owning them for good.
artwork
n. 예술품
There are many who appreciate artworks, but have no interest in owning them for good.
storage
n. 저장
The artists' artworks might be in storage or waiting for their next exhibition.
permanent
a. 영구적인
He is not interested in permanent ownership of particular artworks.
depression
n. 우울
When her husband passed away, she came down with depression.
grief
n. 슬픔
Meeting new people from all over the world helped her recover from her grief.
sociable
a. 사교적인
For sociable souls, meeting new people is a big part of the charm.
virtual
a. 가상의
In the age of virtual everything, more and more things are possible without ever meeting face to face with other people.
pass away
사망하다 (완곡한 표현)
When her husband passed away, she came down with depression.
come down with
(병에) 걸리다
When her husband passed away, she came down with depression.
make friends with
~와 친해지다, 친구가 되다
She has made friends with many guests and stays in touch with some of them.
stay in touch
연락을 유지하다
She has made friends with many guests and stays in touch with some of them.
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