수직 Listening-Level 2 Day 28 (E)

advertise

to tell people about something on TV, radio, etc.
In yesterday’s class, we talked about the origin of advertising.

advertising medium

광고 매체
Today we’re going to look at the features of advertising mediums.

apiece

각각, 하나에
They’re $20 apiece.

apply to ~

~에 적용되다
I’m sorry, but the discount only applies to the shoes.

colonization

establishing a colony or colonies in
Before European colonization, the native peoples of North America collected this syrup.

consume

to use up
Many doctors believe that consuming a moderate amount of maple syrup each day can help prevent heart disease.

consumer

a person who buys or uses a thing
It can deliver targeted messages directly to consumers.

flexibility

capable of being bent or modified
They’re still popular because of flexibility.

immune system

the system your body uses to protect you from germs
Consuming maple syrup each day can help prevent heart disease as well as strengthen the immune system.

moderate

of a medium or typical amount
Consuming a moderate amount of maple syrup each day can help prevent heart disease.

native

being in the place where one was born
Before European colonization, the native peoples of North America collected this syrup.

poster

a large placard put in public places
posters come in all sizes.

province

a governmental area into which many countries are divided
Today, Quebec, a province in Canada, is the world’s largest producer of maple syrup.

roadside

the area of land that is on the side of the road
You can see them on the side of buildings, on roadsides, or in front of movie theaters.

sap

a watery juice inside a plant
By tapping into maple trees and collecting the liquid sap that seeped out.

seep

to flow or pass slowly through small openings
Tap into maple trees and collect the liquid sap that seeped out.

shopping behavior

소비행태
Based on their shopping behavior

source

a place, person, or thing from which something comes
Maple syrup is a superior source of important vitamins and nutrients.

superior

better than another
Compared to other sweeteners, maple syrup is a superior source of important vitamins and nutrients.

sweet treat

사탕, 과자 등의 단 음식
Today I’m going to tell you a little bit about the sweet treat that we call maple syrup.

sweetener

감미료
They found that maple syrup was a natural sweetener that could be included in many of their recipes.

tap

To tap something is to hit it lightly.
By tapping into maple trees and collecting the liquid sap that seeped out.