Reading Fusion-Book 1 Unit 05 (E)

attractive

very good looking; appealing to other people
All the women agreed that Dave was an attractive man. He was very handsome.

brilliant

very smart
They are full of brilliant ideas.

campaign

operation; movement
The local farmers have organized a campaign to get the government to increase taxes on imported vegetables.

case by case

handled on an individual basis, according to each case's situation
We have to examine the situation case by case.

come up with

develop; invent
He came up with his own unique way of designing buildings.

consumer

shopper
When shopping, you should be a smart consumer and compare prices.

contractor

outside person or company hired for a task
The school meal service is provided by private contractors.

cosmetics

make up (ex: lipstick)
My uncle is working for the cosmetics industry.

decline

go down
Our sales are declining due to the poor economy.

distribution

shipping and delivering goods
The whole distribution system broke down.

drive

push; cause
If he does not stop lying, he will drive her to do something foolish.

eager

willing and interested
Men were eager to marry Bianca because she would make a good wife.

in-house

done by company staff
There is the increase in in-house publication, made possibly by the same lowered barriers.

innovative

new and interesting; different from that which came before
His innovative way of thinking got him a top position in the company.

loyalty

commitment
Dogs have a lot of loyalty.

maintain

preserve
It was difficult to maintain course because of the rough sea conditions.

make up

create
Women make up 56% of the student numbers.

marketing

advertising, selling, and improving interest in a product
marketing has come up with a really innovative plan to redefine our company.

more often than not

usually; for the most part
Food is scarce and more often than not they go hungery.

participate

be a part of
We have to all participate in the school’s homecoming rally.

R&D

research and development

recipe

list of ingredients for a food or drink and instructions for making it
We use a recipe to make food.

regardless of

despite
regardless of the weather, the event will be held on Friday.

shift

change; movement
After World War II, there was a big shift in world politics.

social networking site

website where people meet friends, post photos, etc.
Mark Zuckerberg is best known for creating the most famous social networking site Facebook.

spot

ad
There is the most famous celebrity in the cosmetic spot.

strategy

plan/method of operations
Our strategy is to attract people with free offers.

striking

very impressive
Her striking features gained the attention of every guest in the room.

submit

turn in; deliver
I have yet to submit my written report.

take something to another level

improve, enhance, or develop something
Game develpoers are always trying to take their game programs to another level.