Reading Fusion-Book 2 Unit 08 (E)

boast

to praise oneself
The little boy boasted about how many toys he had.

clientele

customer base
Pierson is unapologetic that Winter Harvest tends to serve a more upscale clientele.

connoisseur

an expert
Meanwhile the project seems to have provoked some bemused commentary among art connoisseurs.

discipline

self-control
One of the teacher’s jobs is to teach her students discipline.

elite

top; leading
Town life also presented new challenges of economic and social organization to urban elites.

endorsement

support; backing
The issue of full independence received overwhelming endorsement.

entrepreneur

person who starts a company or backs other business opportunities
Juliet was a young entrepreneur with big ideas.

extreme sports

a thrilling class of sports including snowboarding, bike racing, etc.
Some teens enjoy extreme sports, while others fear them.

fleeting

lasting a short period of time
Any fleeting thoughts are overcome by more powerful self-justifying thoughts.

flourish

thrive; succeed
Few businesses are flourishing in the present economic climate.

get into the act

participate
She always wants to get into the act.

infant

very young baby
The infant cried all night.

instinct

natural sense of what to do
An animal’s natural instinct is to live.

juggernaut

very powerful person, business, etc.
The Internet juggernaut, Facebook was founded by Mark Zuckerberg in February 2004.

leverage

influence or power used to achieve a desired result
The company wants to leverage its brands more effectively.

lucrative

profitable
It is a very lucrative business in this industry.

possess

have
How much money does he possess?

put on

direct; produce
The drama club wants to put on the greatest show for their last performance.

savvy

clever and knowledgeable
Bob is a savvy veteran who knows all the tricks.

signature brand

a brand named after a person
Levis isn't budgeting money to advertise the signature brand.

surpass

go beyond
The runner hoped to surpass his competitor's record speed.

to name a few

among others
The ingredients used are drawn from nature - avocado, lemongrass, and camomile to name a few.

transform

completely change
In the movie I watched last weekend, cars transformed into robots!

unparalleled

unmatched; unequaled
The web gives them the opportunity of unparalleled access to information.

walk of life

group, class, or profession
In this job, you get to know people from many walks of life and professions.

woo

win over
He wooed her with quotes from Shakespeare.