to send out radio and TV programmes, etc.
The French government was reluctant to shoulder the financial burden of developing national networks for television broadcasting.
competitive
trying hard to be more successful than others
The new smaller cars had a competitive advantage over larger cars.
concept
an idea or theory
Einstein’s theories are full of concepts most people find hard to understand.
corporate
related to a company
The hotel has corporate deals for businesses.
crowd
a large group of people in the same place
The crowd shouted while watching the football game.
elite
best, most skilled or most experienced
Town life also presented new challenges of economic and social organization to urban elites.
fierce
extremely strong or violent
They’re very big and very fierce.
inspire
to give someone enthusiasm to do something
Whenever an Olympic swimmer sets a new world record, it inspires others to bring out the best within them and go beyond that achievement to set new records of human performance.
nickname
an often humorous invented name for someone or something
Tom's nickname is 'the walking dictionary' because he has an extensive vocabulary knowlegde.
practice
to do something repeatedly in order to improve a skill
I practice soccer every day.
professional
relating to a job that needs special education and training
Doctors, lawyers and engineers are all professional careers.
refer
to speak about someone or something
In her lectures, she often refers to her difficult childhood.
reflex
an action which is automatic or not intended
There was a reflex when the doctor hit his knee with a rubber hammer.
tournament
a sports contest in which teams play multiple games until there is one winner
Athletes in many sports compete in this tournament.
unique
being the only one of its kind, or having no equal
That man’s hair is unique.
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